Snow Peak ‘St James’s’

Snow Peak ‘St James’s’

Innovative Japanese outdoor lifestyle brand Snow Peak expands into the European market with the launch of its flagship London store. A new three-story 4,300 square foot space in London’s revitalised St James’s Market showcases Snow Peak’s high-quality camping equipment, gear, and clothing. VP Lisa Yamai would meet with leading outdoor and lifestyle publications before welcoming over 150 guests with a traditional Kagami-biraki ceremony.

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