NEW BALANCE ‘120 DAYS’

NEW BALANCE ‘120 DAYS’

New Balance aims to celebrate the race before the race by motivating and celebrating runners throughout their 120 days of training. Following five runners on their journey to the marathon, the campaign will focus on the highs and lows of training and provide advice, motivation and inspiration by showing the gritty reality of training. 120 Days celebrates the sheer determination and commitment made by each and every runner ahead of the big day.

THIS IS
#EVERYBODYSRACE

Paul Ward for Stink Films / VMLY&R on behalf of New Balance UK

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