Partnering Speedo with Swim Dem Crew

Swim Dem Crew are an inner-city swim club who believe in the power of community.
Founded in the summer of 2013, its mission has always been to get more people swimming, make the sport more inclusive, less solitary, and a lot more social. Much of what it does is about personal development and self-af´Čürmation, using swimming as a tool to empower people.

The Speedo x Swim Dem Crew partnership is a celebration of both communities; their 90th and 5th birthdays respectively. Swim Dem Crew embody the same values as Speedo when it comes to social swimming, diversity and safety in the water for all.

The partnership sees Swim Dem Crew joining Lewis Pugh on ‘The Long Swim‘, teaching at free community swims at Tinside Lido in Plymouth, celebrating its 5th birthday and warming up for carnival at Shoreditch House and collaborating at a Swim Dem Crew community swim.

Speedo is supporting these activities and is pleased to partner with Swim Dem Crew in its mission.

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Photography by Ollie Trenchard for Swim Dem Crew and Speedo UK


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