Speedo celebrates 90 years with the extension of its Waterbaby Forever campaign.
The campaign is headlined by a renewed partnership with renowned endurance swimmer, Lewis Pugh, who is aiming to become the first man to swim the length of the English channel.
Lewis, who famously completes his sub-zero challenges wearing only a Speedo brief, cap and goggles, is completing ‘The Long Swim’ to highlight the need to protect oceans and British coastlines.
The partnership ties in with one of the core aims of the Waterbaby Forever campaign to preserve the world’s oceans so in the next 90 years and beyond the new generation of water babies can still enjoy them.
Underlining this commitment, Speedo is partnering with campaign group, Surfers Against Sewage. The group, also a partner of Lewis Pugh on the Long Swim, is working with Speedo to complete five beach clean-ups across the south coast to further highlight the dangers of materials like plastic entering the oceans. The Speedo x Surfers Against Sewage Beach Cleans will take place at key stops along Lewis Pugh’s journey.
Photo credit: @kelvintrautman