Available June 30th, New Balance launched the 247 on a world tour inspired by young culture. In the UK, the tour visited the city of Liverpool for an immersive experience. Guests were treated to a traditional ferry trip across the Mersey, stop at Lost Art skate shop, visit to home of Liverpool FC which included a terrace talk by Mundial magazine followed by boardroom dining experience, and finally a special night of music at local supporter’s pub The Solly featuring exciting talent Tom Misch.

For more information about the new 247 and to connect, follow New Balance: @newbalanceuk; @nb_lifestyle; #lifein247;

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