In 2018, to celebrate the legendary MADE 990, New Balance released 1,500 pairs of the limited edition MADE 990v4 “1982,” which retailed at the original $100, available at pop-up locations in select cities across the globe on Saturday, 14 April. To mark the launch of the 990v4 in the UK, sneaker fans were invited to a New Balance and END. celebration on Ebor Street, London to enjoy a ‘one day only’ 990 exhibition curated by New Balance Gallery. 

#990 #LEGENDS 

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Imagery courtesy of The Drop Date (paid media)



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