We research and develop tools for runners, creating products that are equally function-first and performance enhancing. We believe in a holistic approach to athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise.

Our first experiment was initiated over two years ago when we started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born – a proprietary solution for athletes, handmade in Japan.

As part of our holistic vision for the project we want to make meditation available to more runners and active souls in New York and beyond, through a series of talks and our District Meditation program, working with leading teachers in both fields.


I was sent a pair of  the Keiichi frame by the guys over at DV. They were kind enough to take the risk of sending them to me in Joshua Tree which was super cool and a bit of a risk as the Cabin I was in was pretty off grid. I ran with the frame around Joshua Tree and then in Los Angeles on Venice Beach.

The Keiichi is a very good product. The high quality materials make this a premium sunglass choice for the discerning runner. I have been looking for eyewear since losing my Electric sunglasses down a mountain in Chamonix last July. These have become a go-to when it’s a running day and the sun is out. I will continue to wear the frame throughout training and racing on trails this Summer, and in the lead up to the fall road marathon season and Valencia in November.

I’ll be discussing meditation with Max from District Vision in a follow up post.


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